Attention doughnut lovers: To kick start World Kindness Day, Krispy Kreme is sharing kindness and sweetness with everyone this Wednesday! America’s favorite doughnut store will be offering the first 500 customers at their outlets a dozen Original Glazed doughnuts with no purchase necessary!
At the beginning of the day, this sweet treat is in line with the company’s program for International Korean Day. Each year, on the 13th of November, people around the world celebrate World Kindness Day, and for this North Carolina-based company in Charlotte, it’s about time they started turning their confectioneries into acts of generosity.
“That is why World Kindness Day is important: to make people remember that it doesn’t need a lot to make someone’s life better – such as offering to share a doughnut,” – notes the company’s Global Chief Brand Officer Dave Skena. “We would like to believe that every dozen Original Glazed doughnuts that we distribute to the public brings out and generates many dozens of small gestures of goodwill.”
But there’s a catch: Admirably, only 500 pioneering guests at every participating Krispy Kreme store across the United States will be privy to this dozen-sized promotion. That’s why you should go early – these doughnuts won’t stand a chance!
As for the company’s charity side, it is just as international, operating in 40 countries, and organising the celebration too. Every place has its own method of bringing out the desperate need of the kindness campaign so that it spreads around the world.
And if you are one of the fortunate household to go home with nearly-a-dozen doughnuts for free, Krispy Kreme is encouraging you to spread the cheer. Share your random acts of kindness on social media with one click using #KrispyKreme and tagging @krispykreme to inspire others on how you’re adding sweet gestures to the world.
This is another act of benevolence from Krispy Kreme following other massive developments within the firm. The chain recently introduced four new doughnuts for the Thanksgiving-themed campaign, mimicking pies that are favorite for this occasion, and the Apple Crumble Doughnut: apple pie filling—pie crust, buttercream, and crumbled cinnamon cookies.
Regardless of whether you received the free dozen yesterday or going all out with Share the Joy of Thanksgiving, Krispy Krem has shown that a little bit of joy goes a long way. Therefore, put your calendars and be a part of the kindness movement this coming Wednesday!
